Philosophy & Social Impact

At FOROM, we believe in fair trade practices. We source consciously to support small, family-owned manufacturers. We empower artisans from around the world who produce handcrafted small-batch items of high quality. Our globally curated designs combine timeless tradition and practical comfort with modern functionality.

We believe in high value from treasured pieces that last through legacies. We incorporate new designs with exotic fabrics for a look that is vintage yet unique so they never go out of style. Our pieces coordinate with each other in perfect harmony since our classic color schemes revolve around earthen tones and natural hues. We offer furnishings to last through the years in durable raw materials including cane, rattan, marble, wood, glass, and stone, at a surprisingly affordable price.

Forom Collections: Quality - Process & Sustainability

Our business model of cutting out the middleman keeps our prices lower for our customers while we fairly pay our artisans. High quality, distinctive furniture made accessible. We do, through our experience and expertise, what few retailers can.

We are continually seeking out, exploring, and forming new relationships with family size local manufactories, connecting with handcrafters artisans on a personal level. No big faceless factories or corporations in China. Just honest agreements fostering healthy business practices and growth.

We also help sustain our planet by fostering the use of organic material in furniture. All pieces are durable which reduces the needless waste of furniture that ends up discarded after a short period of use. 9.8 million tons of furniture become landfill every year, as its poor materials and workmanship turn it into trash. FOROM furnishings by our trusted manufacturers are created to be treasured and last a lifetime.

Materials like cane, jute, natural plant fibers like cotton, rayon and linen, and woods are not only high quality, comfortable and guaranteed to stand the test of time. They are environmentally friendly to cultivate and make products with. This, in turn, reduces our carbon footprint, contributing to the sustainability of our world today.

Founder

The Founder of FOROM, Loic Kessl, remembers warm vacation summers spent at his family's home in Formentera, one of the idyllic Balearic Islands in the Mediterranean...the distinctive traditional style of the homes made a lasting impression on him.

One could say the importance of interior design and functional construct are in Loic’s blood: Both his grandparents were highly sought after artisans from the south of France. His paternal grandfather was a well-known furniture woodworker, revered for his detailed craftsmanship. His maternal grandfather was renowned in as a leather shoemaker, specializing in shoes for professional soccer players.

Loic’s travels through Asia introduced him to several family-run businesses of designers and craftsmen producing high quality, yet affordable unique hand-made pieces. Today he continues these relationships he has forged with local artisans.

The launch of interior design and furnished dwellings firm Casa Nolita New York in 2012 in collaboration with Korean fashion designer - turned interior designer - Jessie Yoon, sparked more synergy and creativity as the two continued to curate brands while customizing designs for clients.

While in New York, Parsons The New School of Design enabled Loic to develop his knowledge and skills.

Today, FOROM reflects this international experience, attention to detail, dedication to high quality - in both material and construction - and an aesthetic spanning traditional Asian influence, minimal 1970s Scandinavian, and vintage 1920s through 1960s design eras. Inspired by art gallery and museum pieces worldwide, reinterpreted and made affordable for design-conscious cosmopolitan homes and commercial spaces.